Introduction to Analytics

When you first log into Localytics, the main dashboard tells you how your app is performing at a glance.

Every time you log in, the main dashboard presents key performance metrics you should be paying attention to. It also shows you opens, sends, and goal-based insights for campaigns launched in the past 14 days.

For each day, the main dashboard currently reports the following metrics:

Main Dashboard Metric	Definition
Daily Active Users	Number of users who had a session
New Users	Number of users who had a session for the first time
Churned Users	Number of users who have gone 30 consecutive days without a session
Reactivated Users	Number of users who had a session after being inactive for 30 days or longer

Tip: For more information on about any of the metrics, point to the question mark next to the metric name. A quick explanation pops up.

For more information, see:

• How Localytics understands data
• How Localytics ingests and processes data
• Anatomy of an Analytics report
• Custom dashboards
• Query builder